RAISING MONEY
Raising thousands of dollars year after year is hard work but Rick Lawley has proven to be a master fund raiser. Here's a list of the tactics he deploys:
WRITE EMAILS
Here's some sample copy explaining what the City of Hope does:
Noel wrote this one a few years back:
I'm doing the ride this year because cancer impacts us all. Someday we'll figure out how to cure cancer, or even better, prevent it.
As one of the nation's top research and treatment centers for cancer, diabetes, and HIV/AIDS, City of Hope is a leading institution in this fight.
This is the eighth annual Fireflies West ride, and our goal this year is to raise $450,000, nearly double the amount we raised last year. I'm personally trying to raise $3,500.
Why support me on the Fireflies West ride?
Every dollar you give goes directly to fighting cancer: Every rider pays 100% of their own way out of their own pocket. So every tax deductible dollar you give goes directly to City of Hope.
City of Hope developed the technology behind four of the world's most widely used drugs to fight cancer: Drugs like Herceptin, Avastin, Rituxan, and Erbitux that are used worldwide to fight and treat cancer.
When you give to City of Hope, you give directly to the source: Because other charity organizations like Livestrong and Susan G Komen support research at City of Hope, supporting the Fireflies West removes the middle man and goes straight into life-saving research.
City of Hope has the best overall outcome of any U.S. treatment center for Leukemia and other Blood Cancers: They have successfully performed more than 11,000 stem cell transplants, among the highest in the nation. Even though City of Hope patients are the sickest, they survive the longest.
Alastair's use this much shorter version:
As one of the nation's top research and treatment centers for cancer, diabetes, and HIV/AIDS, City of Hope is a leading institution in the fight against cancer. Every dollar you give goes directly to fighting cancer; as each rider pays 100% of their own way out of their own pocket so every tax deductible dollar you give goes directly to research and help developed the technology behind four of the world's most widely used drugs to fight cancer: drugs like Herceptin, Avastin, Rituxan, and Erbitux.
Create Social Media Posts
Alastair makes these simple graphics every year, please feel free to repost them and more importantly like each other posts as the more 'like's they have the more they will be seen in friend's timelines.
Use this generic graphic or create your own from this PSD and Fireflies guidelines.
Guidelines (vector graphics saved as PDF).
